So you have a new logo? What applications work best with what logo?
The logos supplied to you should cover all of your creative needs. The below explains what format to use and when. Should you need a format other than what is provided to you, just ask!
A process color is printed using a combination of the four standard process inks: cyan, magenta, yellow, and black.
A spot color is a premixed ink that is used instead of, or in addition to, CMYK process inks.
Raster images are composed of pixels, known as dots per inch that represent a color value. Raster images are resolution dependent – The higher the resolution, the better the quality. These images should be used for the web, email and print.
- Offset Print – 300 dpi
- Home printer – 150 dpi
- web/screen – 75 dpi
Your raster files are in the following formats:
- JPG – Joint Photographic Experts Group
- PNG – Portable Network Graphics – This file format has a transparent background and is great for overlaying without showing a background.
Vector files are files with no degradation from re-sizing. These files should be used whenever possible and yield the best quality. These will be what most printers or graphics professionals will want.
Your vector files are in the following formats:
- AI – Adobe Illustrator
- EPS – Encapsulated PostScript File
- PDF – Portable Document Format – This file is vector based.
Please note: AI and EPS formats can only be opened by native software.