Business cards give your potential clients the first glimpse into your business world. It’s more than contact information, it’s a reflection of who you are, and getting it right is more crucial than you think. Clients will judge you on your business card design. Impress those industry big shots with something they will never forget.
Creating a business card isn’t rocket science. Resources are available that make designing a business card easy and inexpensive. That’s why I’ve rounded up 5 of my business card design secrets to get you in the game and make a professional statement.
How to DIY an effective business card design that gets attention
1. KIS – Keep it simple
White Space: Part of good design for any marketing collateral is white space. Sometimes we feel the need to fill negative space with something, anything. You can make a powerful statement by letting your design breath. Don’t fall into the mistake of placing graphics or images just because. Have a purpose.
Balance: Give a quick glance at your card and turn away. If you get an uncomfortable feeling with a quick look, something is out of whack. keeping business card components balanced literally means just that. Everything all on one side doesn’t make sense.
Be mindful of right, center and left justify. Many times this technique will distort your balance if not applied correctly.
2. Remove the clutter
Give the eye a target to focus on. With a small piece of collateral, clutter looks huge.
Objectives: Before you design a card, decide your objectives and apply that tactic. Will you be handing out cards at a trade show? Do you need to introduce yourself? Sometimes that little bit of planning can make a big difference. Many printers offer multiple prints within your core design. Take advantage of the ability to send targeted (different) messages.
Contact Information: Resist the desire to list 3 phone numbers, your address, business hours, email and well, where your mother lives. Sometimes a logo and a web address only, do the trick. People are smart. Don’t overload them with too much information. You will most likely be contacted through email or a form on your web page.
3. Do something different or unconventional
Functions: Think of your clients’ needs. What can your business provide that is useful? Think outside the box with business card ideas that function as well as tell a story.
Shapes: The average business card is 3.5″ x 2″. Boring. Why not take it to another level? Printers offer so many different shape templates. Rounded corners and square to name a few. Every time I hand out my card (which is square) I get a different response from customers. They remember.
4. Include your value proposition or some statement conveying your message.
Your business card is merely a means to motivate a customer to contact you and find out more information. Be enticing, create interest. Get a different reaction.
Keep in mind your value proposition might just be your title.
As promised, I’m going to provide you with some resources to get you started.
Canva might just be the coolest website I could ever recommend. You can create any kind of layout with millions of stock photos including templates to design business cards. Just drag-and-drop so any user can create professional designs with no experience necessary. Canva offers a huge amount of versatility and customization, but no actual printing. Once finished, you need to deliver or upload your card to an actual printer.
Vistaprint offers templates whereas you simply enter your contact information in a pre-made card. What Vistaprint is known for, is inexpensive printing costs. They do offer professional help, but this is mostly the place to go after your design is finished in my opinion.
I hope you took away some great tips and thoughts from my post about business cards. It’s not rocket science and you can do it! Share your business cards and thoughts! Post a comment and be a part of the conversation.