Pokémon Goes and goes and goes
So my kid got on the bike this morning. My other one wanted to walk to the store.
What the hell is going on here? Where are the two bumps on the couch glued to their iphones? Further more, why are all these other kids outside getting exercise? Where am I?
If you haven’t heard about the Pokémon Go trend, your about to. It’s all about “augmented reality” and it’s the next mobile craze. Take a look at Nintendo stock (ticker: NTDOF). Yea, well it’s way up. Seems as if this little (or big) app will change technology as we know it.
How it works
Simply put, Pokémon Go uses the GPS, camera and clock on your smart phone (Android or iphone) to determine where and when you are positioned in the game. Players try to catch different types of Pokémon while moving. As you move in reality, the app calibrates and other Pokémon appear.
When you collect a certain amount, players locate a “GYM” (at a nearby real park…go figure) and then all the characters fight. What is hugely awesome about this app is the visuals on the real time camera. By the way, the game restricts access while driving or moving faster than 15mph. You can’t cheat.
Why Pokémon is good for small business
The Pokémon app has an incredible amount of potential for marketers and advertisers.
While players try to catch Pokémon, can you imagine the characters strategically placed? Let’s say for example a small coffee establishment pays for an “incubator” (that’s a “thing” in the app) location. Maybe Sue’s cupcakes offers a “Pokestop” near the chocolates. “Pokestops” are fixed by the way and small businesses are already capitalizing.
What about straight up advertising via location and demographic? Messages could appear relative to the player’s location. This isn’t new technology, but estimates suggests players are highly engaged, spending more time than on social apps such as Snapchat and the like.
As of now, the app is free and very addictive. We can only assume that Nintendo will roll out advertising similar to Facebook or Twitter, but with this innovation, maybe we see a total shift in augmented reality marketing. Can you keep up?
How small businesses can capitalize in these early stages of the Pokemon craze:
• Be in the know. Understand the lingo and how it’s played so you can be relevant to customers. The best way to get involved is download the app and start playing. It’s really fun!
• If your in a “Pokéstop,” zone (and you probably are if your a brick and mortar) put out a sign, and offer something of value as a reward! Encourage customers to visit your store in some way. Post your Pokéstop on social media. Be creative! Remember, these players are super engaged and probably receptive to anything Pokémon related.
Although small business advertising may not be available yet for this application, these efforts are applicable to “yesterday’s” technology. Let me help your small business grow! Just get in touch and get started today!
Why Pokémon is awesome for kids
If your one of the many parents out there scratching your head wondering why our kids can’t get away from the screen, your not alone. It’s a fact of life now. It’s time to embrace the glaring flashing red sign: the next generation is technology bound and that won’t change.
Finding ways to engage technology AND life is our new reality. In fact, a recent article in the Denver Post, kids and technology, suggests a total let go in terms of limiting screen time. It suggests instead, immersing the next generation in technology, because it will literally become a way of life as adults.
Let’s embrace augmented reality
So why should we embrace Pokémon? Because it converts virtual screen time to real screen time and allows for what is inevitable: a future engrossed in technology. This is the first in options to change the either/or, to a neo-exercise-technology society.
If you like this post, say so! Leave me a comment or two.